Notes
Short writing from our Bangkok practice on notification response analytics that stays usable in planning meetings.
Opens are not the whole response story
Why tap-through, dismiss, and the next session matter more than a lonely open rate.
Festival weeks and notification noise
How Thailand campaign calendars quietly warp response baselines if you do not annotate them.
Quiet hours need evidence, not folklore
A short discipline for deciding when not to send based on your own response windows.
In-app prompts and the session tax
How stacked banners and sheets quietly tax the journeys they claim to help.