Response Map
Patterns we keep finding in notification programs
A living reference of response shapes—used to frame diagnostics and timing work, not as a generic playbook.
Four map entries
Each pattern names the signal, the usual false story, and the engagement that clarifies it.
High opens, thin taps
Open rates look healthy while tap-through stalls. Teams often rewrite the lock-screen line again. We separate curiosity opens from destination friction before anyone burns another creative cycle.
Festival-inflated response
Taps spike during campaign weeks, then “fail” on ordinary days. The map marks calendar windows so product does not ship permanent frequency caps for temporary traffic.
Useful prompts vs session tax
In-app sheets that lift the next action sit beside banners that only interrupt. Lift reviews keep or retire prompts with owners named—not a pile of impression charts.
Global quiet hours, local silence
Vendor default blackouts miss Bangkok workday and commute windows. Channel timing studies replace folklore with segment-specific response heat your CRM can enforce.
How teams use the map
Pick the pattern closest to your current debate, then request the matching engagement. The map is a framing tool—not a substitute for your event data.
Name the channel under pressure
Push, in-app, email, or a mix. We only diagnose what you can change this quarter.
Match a map entry
We confirm whether the false story fits, or whether a different pattern better explains the numbers.
Book the engagement
Diagnostic, lift review, timing study, or retainer—scoped to the decision you need to staff.
